Beijing Olympic key chain souvenir cruel to fish?

Amelia of ChinaTravel.net draws our attention to this Beijing Olympic keychain souvenir with a live fish in it:

I found this picture up at the Beijing Olympics Fan blog and was shocked out of my wits!!! Who would ever buy this??? In 4 hours the fish would be dead, how do you explain that to your 6 year old daughter? I saw some guys selling these on the subway recently, they were claiming that the water was treated with food and chemicals that would allow the fish to live for months. BULLCRAP!
Obviously, the guys from the RSPCA are not amused and told the Telegraph:
“The fish would have little oxygen available and it would be impossible to feed the fish.

“The fish would survive just a few hours, and would be lucky to make it from the manufacturers to the point of sale.

“This product shows a shocking lack of respect for a living thing and should be withdrawn from sale.

“We are shocked and appalled. It is a gimmick and shows no respect for the animals at all.

“We can’t understand why anyone would want to buy such a thing.”

The first question that comes to mind now is: Is this really an official Beijing Olympics merchandise item?